Dior's Ads

The feeling of this fragrance is quite wild as the color is quite appealing and seductive. The advertisement is sexy with a little mystery ( with darker color ). It's mainly in receding ( cool ) like the color of frangrance. It has a variety of colors in order to be playful. Yellow and red is in medium chroma, it's saturation contant ( same fullness but various hue ). Blue has different shades, it's saturation constrast various fullness but same hue ). Blue, red and yellow is in Traidic Color Scheme, while blue colour itself is in monochromatic color scheme. Harmony of color
is applied as the agreement of feeling is easier when advancing or receding qualities of hues, values and intensities convey similar moods, giving enough variety for interest but avoiding boredom or conflict.